Privacy Policy

This comprehensive Privacy Policy (“Policy”) is issued by HT Business Group, the legal entity that owns and operates the e-commerce platform Shopnaka (“Platform”), accessible at https://shopnaka.com. This Policy outlines in detail how Shopnaka collects, uses, discloses, stores, and protects personal data of users (“Users,” “You,” or “Your”) in accordance with applicable Indian laws, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and, where applicable, international data protection laws such as the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

1. Scope and Application

This Privacy Policy applies to all Users who access or use Shopnaka’s services, including but not limited to:

• Buyers of digital or physical goods,
• Registered vendors/sellers,
• Site visitors engaging in browsing or support functions,
• Users who interact with the Platform via third-party services or tools.

If you do not agree with this Policy, you must immediately discontinue the use of the Platform.

2. Definitions

• “Personal Information”: Any data that can identify an individual, including full name, email, phone number, and shipping address.
• “Sensitive Personal Data or Information (SPDI)”: Includes financial details (bank account, credit/debit card numbers), passwords, biometric identifiers, and transactional data.
• “Processing”: Any operation performed on personal data such as collecting, storing, using, transmitting, or deleting.

3. Data Collection

We may collect the following categories of data:

a. Information You Provide:

• Full Name, Email Address, Phone Number
• Shipping and Billing Addresses
• User Account Credentials
• Preferences and Communication Settings

b. Information We Collect Automatically:

• IP Address and Browser Fingerprint
• Device Information and OS Version
• Access timestamps and geolocation data
• Session behavior and clickstream analytics

c. Vendor Information:

• Company Name, GSTIN, PAN
• Bank Account Details
• Product Listings and Order Fulfillment Records

d. Payment Details:

• Payment gateway interactions via Stripe (PCI-DSS compliant)
• Shopnaka does not store raw payment credentials on its servers

4. Legal Grounds for Processing

We process data under the following legal justifications:

• Consent: Voluntarily given for marketing, notifications, or special offers
• Contractual Necessity: Required for order fulfillment, payment settlement, or vendor onboarding
• Legal Compliance: Complying with GST, e-commerce regulations, or judicial directives
• Legitimate Interest: Fraud prevention, internal analytics, service optimization

5. Purpose of Data Use

We utilize your data to:

• Deliver and manage product orders
• Confirm and verify transactions
• Improve website design and customer experience
• Resolve disputes and provide customer support
• Detect and prevent fraudulent or unauthorized activity
• Comply with financial, tax, and regulatory obligations

6. Sharing and Disclosure

We may disclose your data to:

• Payment processors such as Stripe
• Courier and logistics service providers
• Legal consultants and tax auditors
• Regulatory or governmental agencies when required by law

Third-party access is limited to data necessary for providing contracted services. Each third party is bound by confidentiality and data protection obligations.

7. International Transfers

Your data may be transferred and stored in servers located outside your country, including jurisdictions with less stringent data protection laws. We implement contractual and technical safeguards to ensure your data receives adequate protection.

8. Retention of Information

We retain your data only for as long as:

• Your account remains active
• Required by applicable Indian tax or corporate laws (usually up to 8 years)
• Needed to enforce our Terms of Use and prevent abuse

Once the retention requirement ends, data is anonymized or securely deleted.

9. Data Security Measures

We follow industry-leading standards for data protection, including:

• Secure Sockets Layer (SSL) encryption for all web traffic
• Password hashing and tokenized storage
• Cloud firewall and anti-malware protection
• Regular vulnerability assessments and penetration tests
• Access control via authentication and role-based authorization

10. User Rights

Depending on your jurisdiction, you may be entitled to the following rights:

• Right to Access: View a summary of your stored personal data
• Right to Rectify: Update outdated or incorrect information
• Right to Delete: Request erasure of data no longer needed
• Right to Restrict Processing: Limit use of data under certain circumstances
• Right to Data Portability: Receive your data in machine-readable format
• Right to Object: Withdraw previously granted consent

To exercise any rights, write to us at: legal@shopnaka.com

11. Cookies, Pixels, and Tracking Technologies

We utilize cookies and pixels to improve user experience, enable secure login, and monitor site analytics. Technologies include:

• Session cookies (auto-expire on logout)
• Persistent cookies (stored for analytics and saved preferences)
• Meta Pixel and Google Analytics tracking

You may disable cookies in your browser settings. Disabling cookies may affect functionality of certain features on the Platform.

12. Grievance Redressal Mechanism

Pursuant to Rule 5(9) of the Information Technology (Reasonable Security Practices) Rules, the designated grievance officer is:

Name: Legal Compliance Officer
Email: legal@shopnaka.com
Mailing Address: HT Business Group, Ahmedabad, Gujarat, India
Resolution Timeline: 15 working days from date of complaint

13. Children’s Data Protection

We do not knowingly solicit or collect data from children under 13 years of age. If such data is inadvertently collected, we will immediately delete it upon notification.

14. Amendments to this Privacy Policy

Shopnaka reserves the right to modify or update this Policy at any time. Users will be informed of significant changes via:

• Email notification (if account is registered)
• Prominent website notices (banner or modal popup)

It is your responsibility to periodically review this page for the latest information.

15. Governing Law and Jurisdiction

This Policy is governed by the laws of India. Any disputes shall be adjudicated exclusively in the courts located in Ahmedabad, Gujarat. All unresolved matters may be referred to arbitration under the Arbitration and Conciliation Act, 1996, with the place of arbitration being Ahmedabad.

16. Contact Details

For inquiries or data protection-related concerns:

Business Contact: biz@shopnaka.com
Legal Contact: legal@shopnaka.com
Registered Entity: HT Business Group, Ahmedabad, Gujarat, India